Customer Relationship Management

by Mark Martins

For a lot of people “Customer Relationship Management” is that cool tool the organization spent a lot of money on that tracks all the information needed to manage their clients. Indeed, there are pretty awesome software packages out there that make life much simpler.

For anyone dealing with clients on a daily basis, CRM is not just a tool the sales team uses! It is a way of thinking!

In my simplistic view, CRM comes down to a few things:

Communication: Be proactive, be responsive, keep the client informed, don’t hide behind email.

Partnership: Add value, consult, make meaningful suggestions, make life easier for the client.

Delivery: Meet your timelines and deliver on your promises!


*This post originally appeared on LinkedIn.