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MRIA National Conference 2016, June 1-3 in Montreal, Quebec
June 1, 2016 - June 3, 2016
The Evolution of Market Research in Canada
We’ve all heard it before, Market Research is at a crossroads. New methodologies clash with traditional as researchers try to meet the needs of the marketplace for cheaper and faster insights, while at the same time ensuring that the research is reliable and actionable. With declining survey respondents, traditional methods for data collection, such as phone and panel surveys are no longer the primary focus for many researchers. So what is? Mobile, tablets, social media? The 2016 MRIA conference is tackling this issue head on, discussing new technologies geared toward evolving the traditional market research industry, while still ensuring the highest quality results for clients.